Immediate Media 2015-2016 (campaign was extended into 2016) Role: Art Director, Designer
Brief: Hotpoint sought to build awareness of its cooking appliances in an attempt to become the UK’s most-loved cooking appliance brand. Our solution was to develop a series of kitchen short cuts – #Hothacks – using Hotpoint appliances with Celebrity MasterChef winner Lisa Faulkner. Through a strong partnership with BBC Good Food online and print platforms we created a series of ‘HotHacks’ with Lisa Faulkner using Hotpoint appliances which allowed engaged users to save time in the kitchen and achieve outstanding results.
A massive 50% of the exposed audience claimed they were likely to buy a Hotpoint cooking appliance in the future – a potential ROI of £5 million.
The campaign also generated strong levels of advocacy, with over a third of exposed respondents claiming they’d be likely to recommend Hotpoint cooking appliances to others.