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Hotpoint - #Hothacks

Immediate Media 2015-2016 (campaign was extended into 2016)
Role: Art Director, Designer

Brief: Hotpoint sought to build awareness of its cooking appliances in an attempt to become the UK’s most-loved cooking appliance brand. Our solution was to develop a series of kitchen short cuts – #Hothacks – using Hotpoint appliances with Celebrity MasterChef winner Lisa Faulkner. Through a strong partnership with BBC Good Food online and print platforms we created a series of ‘HotHacks’ with Lisa Faulkner using Hotpoint appliances which allowed engaged users to save time in the kitchen and achieve outstanding results.

A massive 50% of the exposed audience claimed they were likely to buy a Hotpoint cooking appliance in the future – a potential ROI of £5 million.

The campaign also generated strong levels of advocacy, with over a third of exposed respondents claiming they’d be likely to recommend Hotpoint cooking appliances to others.

https://www.bbcgoodfood.com/hotpoint-hothacks/index.html

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